Playtex Sport

Campaign Highlights

The highlight reel and social assets below showcase some of the key components from the Try it. Trust it. Play on campaign. The goal of this campaign was to increase brand awareness, educate consumers on product benefits and to drive trial of Playtex’s new compact tampon. As the lead Art Director, I created engaging content on multiple social channels and art directed high-level influencer video shoots that all contributed to the success of this campaign.